Experian and SportsRM - corporate partnerships!


Experian and SportsRM - corporate partnerships leverage “insights to unlock the power of data to realize opportunities for people and organisations”

Corporate partnerships in sports have evolved and can no longer be pursued or maintained based on brand and emotion alone. Sponsors, and potential sponsors, have access to more data and analytics than ever before to determine the most productive return they can expect from every dollar they spend. Clubs have also become far more innovative offering exposure to potential sponsors in more than one area e.g. the Adelaide Crows has a men’s and women’s football team, an e-Sports team and Academies that feed through to these elite environments, clubs can also manage venues, gaming facilities etc. 

The aggregation of data from often multiple disparate sources enables clubs to have a single view of their stakeholders which combined with the right analytics provides invaluable insights for enhanced decision making.

JayThom is excited to announce our new partnership with Experian. With a global presence in 37 countries, Experian is dedicated in helping their clients harness the power of data allowing organisations to identify new opportunities and better serve their customers. Our SportsRM clients will now have the ability to connect with this powerful analytics platform integrated with Microsoft Dynamics 365 and Power BI delivering science to the complex corporate partnerships enablement process.

Working with Microsoft, LinkedIn, Sales Navigator and Experian we deliver an end to end user experience reducing the need for organisations to maintain costly resource budgets related to Business Analysts, Data Analytics Specialists and Sales Methodology Consultants.

Leverage your investment in SportsRM, Dynamics 365 and Power BI to unlock your data so you can concentrate on selling with real science behind a target partner audience. 

Call us to discuss how this solution can benefit your organisation.  

SportsRM e-ticketing extended and enhanced


SportsRM has been delivering corporate e-ticketing and mobile ticketing at the SCG, MCG and Adelaide Oval for a number of years with our comprehensive integration to Ticketek. We're now very excited to announce that our e-ticketing solution has been enhanced to include Ticketmaster venues along with the option to manage ticketing from any venue where the ticketing vendor can provide barcodes. 

Add to this the option to manage your internal events with our end to end ticketing delivery including Senor scanners and reserved seating all delivered from SportsRM. We'll look forward to discussing your requirements. 

SportsRM Asset Package Builder "NEW"


Managing assets for delivery to the corporate sales team requires input from many areas and SportsRM provides the ability to build packages specific to client requirements. The new SportsRM Asset Package Builder enhances this user interaction ensuring a simple process to build the package while viewing the cost as the build proceeds. The new automated package builder also removes a number of manual processes which in turn will remove the chance of mistakes being made. 

SportsRM - Reserved Seat Management


We've been working hard to deliver enhanced features related to the management of ticketing and our new "Reserved Seating" function with integration to Ticketek provides this outcome. You now have the option to allocate reserved seats related to memberships, corporate function areas etc. and our integration delivers the request via Ticketek to the client. This is a fully automated process. 

SportsRM Power BI Finance Dashboards Delivering Powerful Insights


Power BI is arguably the most powerful reporting and analysis tool available and JayThom has been working very hard during 2017 to deliver a number of dashboards providing deep and valuable insights into corporate data. The release of our SportsRM dashboards are separated into asset and finance insights with information specific to each business unit providing real business intelligence.   

We're now working with our clients and partners to extend this analysis into the structured and targeted pursuit of sponsors and corporate partners that best fit with your organisations demographic. Leveraging a range of data analytics tools, Dynamics 365, LinkedIn and Sales Navigator enables us to deliver a comprehensive solution.  

JayThom Grows Their Presence Across Australia

For the last 15 years, JayThom has delivered Microsoft CRM solutions and services from its Melbourne base in St. Kilda Rd.  JayThom works in a range of industries, but two key verticals are where the JayThom team hang their hats.  Their CouncilRM® accelerator – which saw JayThom win the Australian Partner Program two-year’s running, along with a Top 3 finish in the World Partner Conference – has evolved into an affordable, expeditious solution for Local Government customers in Victoria, New South Wales, South Australia and Western Australia.

JayThom’s SportsRM® solution for Sporting Venues & Clubs, is now attracting significant attention.  Like CouncilRM, the sports vertical is also moving through the process for Australian and International recognition, including a Case Study to be released later this Quarter.

“We launched SportsRM® 7 years ago, and by partnering with and working alongside our customers over that time, it has traversed an incredibly powerful roadmap, to become a significant piece of architecture”, says JayThom Managing Director, Brett Yorgey.  It’s footprint has grown from traditional player, official and member management, to now include corporate sales, ticketing, and food & beverage handling.  In this space, JayThom’s customer portfolio is as iconic as you can get: The MCG and The Adelaide Oval, along with many AFL, NRL, and VFL clubs, and now other national sports coming on board.

“We’re growing as a business and the time is right for new team members in physical locations around the country”, Yorgey says.  With this strategy in effect, JayThom has extended its reach with the Adelaide based appointment of Jonathon De Conno.  “I’ve worked with Jonathon previously, in fact, our whole team has, and we found him to be a passionate, calm, all-round professional.  A quality, critical, and functional thinker; solid CRM and related-application skills; and an infectious personality that we and our customers enjoy”.

Jonathon has more than 12 years’ experience with the Microsoft stack – specialising with the two key productivity platforms, Dynamics 365 and SharePoint.  He has a Master of Business, and 20 year’s of I.T. experience in wine, mining, professional services, and local government.  He is a Microsoft Certified Dynamics Professional and ClickDimensions-Certified.  He has a professional training background and his ability to relate with people at any level, means our clients receive productive outcomes across broad functional environments.

Whilst focussing mainly on SA and WA, like all of our team, Jonathon is assisting our customers all over Australia.  Jane Elkin, Partnerships - Experience & Engagement Lead, at the St George Illawarra Dragons writes, “SportsRM has brought great value to the way we operate, sell to, and communicate with our corporate partners.  Jonathon has helped us a great deal since being a part of the JayThom team.  He clearly cares about what we’re trying to achieve, and takes time to fully help our organisation.  A wonderful user experience.”

“We’re thrilled to have Jonathon on board as our Regional Dynamics Solution Partner, SA & WA; and we’re equally-excited about an imminent appointment in the Sydney market”, Yorgey said.  “Jonathon and the rest of our team, who have been with JayThom on average for more than five years, are in the process of guiding many of our customers through the analytics and mosaics landscape.  Our customers collect wonderfully-rich data, and we’re helping them mine, interpret and re-use it, with tools like Azure Web Apps and Power BI”.

Dynamics 365 HR Talent Management - NEW

When your employees succeed, you succeed
Bring your human capital management to the cloud for a mobile, employee-focused, strategic HR approach that helps you find and hire the right people, nurture success, and deliver high-impact, sustainable results. Contact JayThom to add this solution to your Dynamics 365 deployment or let us set this up as a new solution for your business. Read more...